Many textured building surfaces have proved ‘off-limits’ for promotional signs and graphics because there has never been a graphic film that could effectively be applied to them. Now, however, these frequently bland and architecturally uninteresting surfaces can be dramatically brought to life with eye-catching and photographic-quality graphics applied with vinyl. This highly conformable film has been developed specifically to allow colorful promotional graphics to be applied to moderately textured flat or curved surfaces as diverse as concrete block, brick, tile, poured cement and stucco. The film will conform and mold over indoor and outdoor textured, painted or unpainted surfaces and is sufficiently flexible to wrap around columns. A wide range of textured surfaces, found typically at sports venues, within inner town and city locations and throughout selective retail outlets and public buildings, can now be dramatically transformed to accommodate a wide range of graphics requirements and to thus generate valuable additional revenue streams.